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YANA is an acronym for 'You Are Not Alone' - the message we convey through our empowering, statement designs and online community.

Hi, I’m Lauren - the woman behind YANA!

I founded YANA, a mental health awareness brand, in 2019 following my own experiences of living with anxiety and depression. I’m passionate about supporting others facing similar issues and have a background in fashion buying, design, and photography. It, therefore, felt natural to bring these all together to create a brand with purpose.

By bringing more positive, supportive and empowering slogans to items of everyday clothing and accessories, YANA hopes to have a positive effect on society’s wellbeing and understanding of mental health. However, YANA is more than just a clothing brand. It is a community of like-minded people all hoping to empower and support others to speak freely about their mental health - working towards a stigma-free society.

We’ve also partnered with Mind charity who provide support to anyone facing mental health problems. We donate 10% from each sale to help Mind continue with their life-changing work.

YANA is a brand with a conscience.

We create ethically made and long-lasting clothing and accessories. Our range of statement designs blends easily with your everyday wardrobe while giving you (and those around you) a little boost of positivity and confidence.

We’ve minimised our use of 'single-use' materials like swing tags/labels, and all items are delivered in reusable, biodegradable post bags. Items come lovingly wrapped in acid-free tissue paper along with a handwritten (recyclable) thank you or gift note and some information about Mind.

If you’d like to keep up to date with YANA please click through to our social media pages (using the icons at the bottom of this page) and giving us a follow.

Remember, you are not alone and together, we can beat the stigma!

Thank you all so much for your support so far.

 Lauren X